This is a shortened list for my portfolio site. Need a full list? Just ask!
WEBSITE COPY & CONTENT MARKETING
How I helped: NC State University needed a rewrite of the web copy for their NC State Online main page. I also handled the content strategy and marketing for their social media profiles.
The Solution: I created crisp and engaging content mixed with a healthy dose of snappy and memorable humor. NC State has a very specific and recognizable brand voice, so this needed to come across in all content produced.
MARKETING STRATEGY, WEBSITE COPY, EMAIL CAMPAIGNS, DIRECT MAIL MARKETING, LOGO DESIGN, PROPOSALS, PRINT MARKETING (MAGAZINE, POSTCARD, BOOKLETS, BROCHURES)
The Problem: Legacy Impact Capital and its parent company needed a brand refresh. We covered the gamut of marketing materials and gave them a fresh, exciting look that matched this education-focused B2B brand.
The Solution: I played a role akin to a Swiss Army knife in the world of marketing and design. I was tasked with crafting website copy that wasn't just words on a page, but invitations to engage. When it came to proposals and presentations, I had the joy of turning data and objectives into stories that resonated. Social media content, direct mail campaigns, and email marketing became more than just mailbox fillers, but little surprises that brightened days. In essence, I was a marketing unicorn, covering everything from digital to print, ensuring everything looked, sounded, and felt just right.
MARKETING STRATEGY, MARKET RESEARCH, WEB COPY, WEBSITE REVAMP, COMMUNITY MARKETING/ OUTREACH EVENTS
The Problem: In the wake of COVID-19, a local preschool faced a daunting challenge. The pandemic had not only changed the world but also deeply affected the school's enrollment numbers. This preschool, a beacon in early childhood education, found itself grappling with dwindling numbers and uncertainty about the future.
The Solution: I encouraged the preschool to highlight its strengths and speak to the needs of the target market (by engaging in active market research). We used a dynamic blend of expert web copywriting, a strategic website revamp, comprehensive market research, and targeted community marketing, we successfully revitalized the preschool's enrollment to its vibrant pre-pandemic levels. My approach combined strategic digital marketing with community outreach, creating a powerful marketing strategy that not only filled classrooms but also reestablished the preschool as a cornerstone of early childhood education in the community.
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